Chris Hershberger
Founder and CEO of NGFIT. Chris built the company after years of watching generic wellness programs fail real people — and decided the answer had to be precision, customization, and real coaching, not another one-size-fits-all template.
Background
Chris’s path into precision wellness came from the same place most members arrive at NGFIT: frustration with the gap between what the wellness industry promises and what it actually delivers. Generic meal plans, trending diets, workout programs designed for a fictional “average person,” and supplement stacks built around marketing rather than biology — the standard offering ignores the most important variable in the equation: the individual.
[ Chris will add specific career history, credentials, and personal story here. ]
Why NGFIT exists
NGFIT is built on a simple thesis: when you combine whole-genome sequencing, continuous biomarker data, and behavioral psychology, the results aren’t incrementally better than generic wellness — they’re categorically different. Chris started NGFIT to make that level of precision available outside of elite-athlete and ultra-high-net-worth circles where it has lived for the past decade.
The model is intentionally concierge: low client volume, deep relationships, real coaching, and a real geneticist on staff. That’s the only structure that produces the outcomes NGFIT promises.
Chris’s role with members
Protocol design
Chris works alongside Dr. Lorena Rivera and the coaching team to build each member’s customized protocol — translating genetic findings, biomarker data, and member goals into something practical and sustainable.
Lead coaching
For Focus and Full tier members, Chris is often the standing weekly call. He brings the behavioral psychology lens — the part that turns insight into action and makes new habits actually hold.
Member experience
NGFIT runs with intentionally small client capacity. Chris is personally involved with every member in some form — direct messages, reviews, and check-ins — so no one ever feels like they’re inside a system instead of a relationship.
The long view
Wellness work pays off across years, not weeks. Chris’s job is to keep members on track over the multi-year arc — and to make sure NGFIT’s protocols evolve as the underlying science does.
A note from Chris
[ Chris will replace this with a personal note to members in his own voice. ]
“The wellness industry has spent twenty years selling people the same generic program in different packaging. NGFIT exists because the science is finally good enough to do better — and because the people who need this work most have been quietly waiting for someone to actually do it.”
NGFIT is not a medical practice. We do not diagnose disease or medical conditions. We work alongside your primary physician to help you optimize your health.